| Appeal type | EP | WTP | PI_for_EP | Quality perception | ||||
| Departmentstore | Discountstore | Departmentstore | Discountstore | Departmentstore | Discountstore | Departmentstore | Discountstore | |
| HQLP | 4808 (2494) | 2851 (1232) | 5228 (2025) | 3568 (1550) | 5.57 (1.11) | 5.31 (0.95) | 5.07 (1.13) | 4.76 (0.75) |
| HQ-only | 8364 (3389) | 3990 (2104) | 5496 (2214) | 3418 (2212) | 4.27 (1.16) | 3.98 (1.52) | 5.77 (1.01) | 4.48 (1.04) |
| LP-only | 3755 (1671) | 2309 (967) | 4400 (2332) | 2903 (1326) | 4.8 (1.47) | 5.45 (1.20) | 5.02 (1.34) | 3.88 (1.14) |